Lufthansa
Lufthansa is one of the world’s leading airlines, flying 124 million passengers annually to over 200 destinations across 71 countries. With a legacy built on innovation, premium service, and a global network that connects continents, Lufthansa doesn’t just take you from point A to B—it redefines the art of travel. At This January, we served as Lufthansa’s agency of record, leading creative across every channel—from organic and paid social to full-scale brand activations.
Organic Social
I developed always-on content for Lufthansa’s Facebook page, bringing the brand’s premium tone to life through timely, travel-inspired posts. I contributed to concepting and wrote copy that balanced brand voice with community engagement.
Paid Social Campaigns
I concepted and crafted copy for a range of paid social campaigns designed to drive bookings and inspire wanderlust, including “Spring in Europe,” “Winter in Europe,” and more. Each campaign paired aspirational messaging with strategic targeting to highlight Lufthansa’s seasonal offerings across key markets.
Spring In Europe
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Caption:
Bloom into Spring and discover a fresh side of Europe. Whether you’re looking to enjoy live music at the opera house in Prague or immerse yourself Rome’s vast history and culture, there’s lots to discover this season in Europe.
Video
Caption:
This Spring, experience a fresh side of Europe. Dance the night away in the streets of Valencia or explore the vibrant floral landscapes of the Netherlands. Wherever your travels take you, Spring in Europe is awaiting.
Amex Video
Created for a B2B audience of top-performing Amex Travel agents, this 2-minute video premiered at a global conference to highlight the unique strengths of the Lufthansa Group. I helped craft the script, touching on key points like the group’s cultural diversity, global connectivity, and commitment to sustainable travel.