BONKERS
Is your cat ricocheting off the furniture? Is your dog mid-spiral with no signs of slowing down? You might be witnessing the Bonkers Effect—an outbreak of joyful chaos triggered by Bonkers treats. This wasn’t just a campaign—it was a love letter to the zoomies. We spotlighted the pure, unhinged energy Bonkers treats unleash.
Social Series
To bring the chaotic world of Bonkers to life, we launched Paw & Order, a six-part social series inspired by the fan-favorite Law & Order. Told through the eyes of a witty detective, each episode unravels a fresh clue in the mysterious Bonkers Effect. The series taps into TikTok humor, editing styles, and trending memes.